February 2011
7 posts
Steve Stoute Explains $40,000 Ad Attacking Grammys
The marketing executive reveals the reasons for his open letter to the Recording Academy.
It took only 900 words for Steve Stoutet o become the talk of the music industry. The marketing executive, who has connected the likes of McDonald’s and Target with hip hop culture through his Translation agency, took aim at the Grammy Awards with a full-page ad in the Feb. 20 New York Times calling...
Steve Stoute: An Open Letter to NARAS and the...
In this Sunday’s New York Times, I have purchased a full-page ad as an open letter to Neil Portnow, NARAS and the Grammy Awards. Here’s why.
Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary...
WatchYoung Jeezy f/ USDA - “CTE Or Nothin’”
